New article published on ChannelsOnline!

Marketing is one of the corner stones for the survival of a business. In the current day and age, many firms do marketing on the basis of intuition, experience and historical marketing data. The primary reason for this is that the necessary information about profitability of marketing activities is not always available or accurate. The goal of a marketing plan is to define which marketing activities are efficient in enabling a structured number of customers and corresponding income. The lack of clear information is the primary cause for reduced marketing efficiency in general.

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